Website Planning Guide

About You

Your full name:

Your email address:

Preferred Method of Contact:

Telephone Email

Please enter your telephone number:

Most Convenient Days to Talk

Monday Tuesday Wednesday Thursday Friday

Best Times to Talk (Eastern Time)

Morning Afternoon Evening

What Browser(s) Do You Use?

Internet Explorer
Safari Mobile Other

What Search Engines Do You Use?


Who Are Your Customers? (website visitors)

Please tell us about your customers:

Describe them, for example dog owners, homeowners, retail stores, woodworkers, auto mechanics, etc.

Do you think many of your customers will view your site on a mobile device? (iphone, android, etc.) Yes No

What are your company's BEST selling points with customers?

Best price, excellent service, unique product, great location, etc.

What are your company's WORST selling points with customers?

Again, high price, slow service, non-unique product, poor location, etc.

Describe 3 different visitors to your site, and what they do on your site.

(Examples, Fred logs on to compare your product to another, downloads some data sheets, reads customer testimonials, and sends a question to the website ‘answer man’. Or, Susan browses through current offerings to select a birthday gift for her daughter; she is impressed by the ease of ordering and clicks the button to share the website with a friend. Or, Erin visits to contribute her dog story to the website, she signs up for a free drawing for a T shirt, and browses the links for help with dog training. )

Be specific and detailed. The better you describe potential visitors, the better your website will meet your needs.

About Your Business

Do you already have a website?

Yes No

Your business name:

Your business city and state:

Give me an idea what appearance you like in a website.

Please share two sites you would be proud to have as yours.

Can You List a few Sites That are Important in Your Industry, or that Your Customers Link To (

Organizations, Planning or Fun Related Sites

List Complementary Businesses:

Use this opportunity to think of businesses that benefit when you do well. (Hot dog vendors would list mustard sellers). List web addresses as well as names if you can.

Your Website

Please share Your Goals for Your Website:

Do You Have This Content?
Logo/Graphics Yes No
Existing Brochure Yes No
Photographs Yes No
Product Catalog Yes No

Would you like to be able to update and maintain your website? Yes No

How do you want to connect with your site visitors?
SearchYes No
PDF Product CatalogYes No
Photo GalleryYes No
SlideshowYes No
Customer TestimonialsYes No
Software or Document DownloadsYes No
NewsletterYes No
Articles, BlogYes No

Please share other ideas you have: